2. Content Filtering. Internet users can download and install an innovative filtering tool such as ICRAplus, which is downloadable for free from ICRA's website or via a trusted third party.

Once installed, the filter ‘reads’ these labels, blocking or allowing content as defined by the user. Other filtering modules, such as Artificial Intelligence or URL blocklists, can be plugged into ICRAplus for a more robust solution.

A straightforward questionnaire allows content providers to describe the type of content published. Based on this information, ICRA generates a simple, easy-to-use content label (a piece of computer code) which is added to the site in question.

The label is descriptive, rather than evaluative, containing objective descriptions of content, rather than age-based evaluations. The labels also place content within its context (i.e. art, medical, educational etc).

The ICRA system has been translated into six languages - French, German, Spanish, Italian and simplified and traditional Chinese.

The 100,000 websites worldwide which have already self-labelled include such brand names as Microsoft, AOL, Yahoo, T-Online and Hustler, representing millions of web pages.

ICRA is part funded by the European Union’s Safer Internet Programme. Visit the website or contact Stephen Balkam for more information.